Who is Digital Decoded?

About Digital Decoded

Digital Decoded was founded in 2017 to help guest houses, restaurants, and boutique hotels with their digital marketing needs. These smaller establishments often don’t have the budget or resources for a full-time marketing team, but they still need to be seen and heard in a competitive industry. Over the years, we’ve also helped larger properties like hotel chains streamline their digital marketing strategies, but our core focus is still on helping smaller businesses succeed.

We use tried-and-true methods to help you navigate the complex world of digital marketing. With over 15 years of experience in the hospitality industry, we’ve developed marketing strategies that work for businesses of all sizes and in all market segments. We can help you with everything from developing a new brand image to streamlining your marketing and revenue strategies.

In a competitive market, it’s more important than ever to have a strong digital marketing presence. Let us help you reach your target audience and grow your business.











I started my career in the operational side of hospitality, working in several guest houses in the North West and Western Cape. I eventually moved into sales and marketing, and worked as Group Marketing Manager at Ma-Afrika Hotels for four years. In this role, I headed a team responsible for sales, marketing, public relations, and revenue management. I then held the position of Group Marketing Manager at Seascape Collection.

In 2017, I founded Digital Decoded. Since then, I have focused my time and energy on providing our amazing clients with the best possible digital marketing services. My focus at Digital Decoded is website design, content creation, search engine optimization, pay-per-click advertising, graphic design, and social media marketing.

I am passionate about digital marketing and I am always looking for new ways to help businesses reach their target audiences and achieve their goals.


I graduated from The International Hotel School in 2008 with a specialization in Hotel Operations and F&B Management. I spent the next three years working in various guesthouses and boutique hotels in the Western Cape. I also spent two years managing various restaurant outlets for a leading restaurant chain. In 2018, I joined Digital Decoded, where I focus on OTA/Listing Management & Revenue Management.

My knowledge of hotel operations and F&B management allows me to look at listing management and revenue management from a practical point of view. I can translate these business functions into more understandable formats for our clients.

I am passionate about the hospitality industry and I am always looking for new ways to help businesses succeed.





















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