Who is Digital Decoded?

About Digital Decoded

Digital Decoded was founded in 2017 to help guest houses, restaurants, and boutique hotels with their digital marketing needs. These smaller establishments often don’t have the budget or resources for a full-time marketing team, but they still need to be seen and heard in a competitive industry. Over the years, we’ve also helped larger properties like hotel chains streamline their digital marketing strategies, but our core focus is still on helping smaller businesses succeed.

We use tried-and-true methods to help you navigate the complex world of digital marketing. With over 15 years of experience in the hospitality industry, we’ve developed marketing strategies that work for businesses of all sizes and in all market segments. We can help you with everything from developing a new brand image to streamlining your marketing and revenue strategies.

In a competitive market, it’s more important than ever to have a strong digital marketing presence. Let us help you reach your target audience and grow your business.

Client Testimonial

As Hospitality Specialists, Digital Decoded have provided invaluable expertise in strategically marketing and contributing to our properties success, exceeding our expectations and objectives. Digital Decoded are professional, knowledgeable and fully invested in ensuring our business continues to grow and succeed. We highly recommend partnering with Digital Decoded, and benefit from the expertise and value they offer.











Carisa embarked on her career in the operational side of hospitality, gaining experience in various guesthouses in the North West and Western Cape. Transitioning into sales and marketing, she served as the Group Marketing Manager at Ma-Afrika Hotels for four years. In this capacity, Carisa led a team responsible for sales, marketing, public relations, and revenue management. Subsequently, she assumed the role of Group Marketing Manager at Seascape Collection.

In 2017, Carisa founded Digital Decoded, where her focus shifted towards providing exceptional digital marketing services to clients. Within the realms of website design, content creation, search engine optimization, pay-per-click advertising, graphic design, and social media marketing, she dedicates her time and energy to delivering top-notch solutions.

Carisa’s passion for digital marketing drives her to continually seek innovative ways to assist businesses in reaching their target audiences and achieving their goals.


Jacques graduated from The International Hotel School in 2008 with a specialization in Hotel Operations and F&B Management. Over the next three years, he gained valuable experience by working in various guesthouses and boutique hotels in the Western Cape. Subsequently, Jacques dedicated two years to managing restaurant outlets for a leading restaurant chain. In 2018, he joined Digital Decoded, focusing on OTA/Listing Management & Revenue Management.

Leveraging his extensive knowledge of hotel operations and F&B management, Jacques approaches listing management and revenue management from a practical point of view. He excels at translating these complex business functions into more understandable formats for clients.

Passionate about the hospitality industry, Jacques is always seeking new ways to contribute to the success of businesses within the sector.




















Meet Frans, the seasoned professional at the heart of Digital Decoded. With a career spanning decades in the realms of financial and personnel practices, Frans brings a wealth of experience and knowledge to the table.

While his hair may have taken on a distinguished shade of grey, there’s nothing outdated about Frans’ approach to his work. He serves as a vital asset to both the internal staff and external clients of Digital Decoded, leveraging his extensive expertise to navigate the complexities of the financial and personnel landscape.