Review management is a unique aspect of the hospitality industry because not many other trades are as dependent on their online reputation for business.
With the popularity of the Internet and face-to-face interaction decreasing in today’s world, people often turn to the World Wide Web for their voice to be heard. It is up to you to monitor and respond in a timely manner.
Across all segments of the hospitality industry, a great online reputation means you are exceeding guests’ expectations, which if effectively managed, will enable you to increase average daily rates and occupancy.
Tracking reviews received through TripAdvisor, listing/OTA sites and social media. We respond with semi-automated responses and inform the estate of all new reviews. The Online Reputation Management aspect also includes campaigns to increase and maintain the property’s ranking on TripAdvisor by driving reviews.
Review management should ideally paired with digital marketing but can be quoted on separately.